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May 6, 2025 | by Amit Sharma
The term “Hawk Tuah Girl cryptocurrency” surged in popularity following the launch of the $HAWK coin by Haliey Welch, famously known as the “Hawk Tuah Girl.” This memecoin experienced a meteoric rise and an equally swift downfall, sparking debates and legal scrutiny.
Haliey Welch catapulted to internet fame in mid-2024 after a viral street interview where she coined the phrase “hawk tuah.” Capitalizing on her newfound celebrity, Welch ventured into the cryptocurrency world by launching $HAWK on the Solana blockchain in December 2024. The coin quickly garnered attention, reaching a market capitalization of nearly $500 million within hours of its release.
Despite its initial success, $HAWK’s value plummeted by 95% shortly after its launch, dropping to a market cap of approximately $25 million . This abrupt decline led to accusations of a “pump and dump” scheme, where early investors allegedly profited at the expense of later ones. The U.S. Securities and Exchange Commission (SEC) initiated an investigation into the matter. However, Welch was not named in the lawsuit, and the SEC eventually closed the probe without filing charges against her.
In the wake of the crash, investors filed a lawsuit against the entities involved in the creation and promotion of $HAWK, including overHere Ltd. and the Tuah The Moon Foundation . The plaintiffs alleged that the coin was sold without proper registration and that misleading promotional tactics were employed. Welch publicly expressed her commitment to cooperating with the legal proceedings and emphasized her lack of involvement in the coin’s management.
As of May 2025, $HAWK continues to trade at a fraction of its initial value. According to CoinMarketCap, the coin’s price stands at approximately $0.000114, with a 24-hour trading volume of around $162,610 . Despite its diminished value, the coin maintains a presence in the cryptocurrency market.
Following the controversy, Welch took a hiatus from the public eye to focus on her mental health. She later returned to social media, expressing regret over the incident and announcing plans to rebrand her image . Welch has since relaunched her podcast, “Talk Tuah,” and is set to appear in an upcoming Hulu series, “Chad Powers,” marking her foray into acting .
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Q1: What is the Hawk Tuah Girl cryptocurrency?
A1: It’s a memecoin named $HAWK, launched by internet personality Haliey Welch, known as the “Hawk Tuah Girl,” on the Solana blockchain in December 2024.
Q2: Why did $HAWK’s value crash?
A2: The coin experienced a rapid decline in value due to a sudden sell-off, leading to accusations of a “pump and dump” scheme.
Q3: Was Haliey Welch legally implicated in the $HAWK controversy?
A3: Welch was not named in the lawsuit filed by investors, and the SEC closed its investigation without pressing charges against her.
Q4: Is $HAWK still available for trading?
A4: Yes, as of May 2025, $HAWK continues to trade on various cryptocurrency platforms, albeit at a significantly reduced value.
Disclaimer: This article is for informational purposes only and does not constitute financial advice. Cryptocurrency investments are subject to market risks.
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